Dallas, TX

I am a Commercial Art major and have loved Van Gogh since my days sitting in art history classes dissecting each of his paintings. When I learned that the Van Gogh exhibits were coming to Dallas, I bought tickets to both “dueling” exhibitions. My husband and I attended the first one, the original Immersive Van Gogh, this past weekend.

This exhibit is being shown in the iconic Masonic Temple known as The Lighthouse and is located on Harwood Street. It is very close to the Dallas Farmer’s Market and parking is scattered throughout the area. We paid to park in a lot just catty-cornered from the exhibit since we were not lucky enough to get nearby metered street parking.

The Lighthouse has a pretty impressive entrance and the towering steps are decorated with large pots of sunflowers and decorative lettering. Friendly staff members are stationed inside and outside to take photos of you and your group, if you like. Once you enter on the ground floor (masks are required), there are restrooms, a snack bar and gift shop. From there, attendants direct you up to the third floor where instructions are given and the show is projected.

The instructions were simple. There are three large rooms where the thirty-five minute loop plays simultaneously in each room. Walk through the rooms until you find a place to sit (chairs, benches, or the floor). Follow social distancing guidelines (this was easy to follow since fluorescent circles are marked on the theatre floors). You may take photos but without flash. Stay as long as you like. Watch the video once, twice, or until closing time. Your choice!

Once I settled in and sat down, I was taken to another world. All four walls and the floor come alive with Van Gogh’s art work. It is a sensory overload with bright, swirling colors and accompanying music and sounds. But don’t expect to see a video depicting his most famous paintings as they hang in museums today. Simply sit and watch as bold lines are drawn, windmills turn, water ripples, and roots push their way up through the earth and morph into beautiful blue irises. There are beautiful colors, brilliant lights and mesmerizing music. It all works together to create a very unique experience.

When watching the visuals unfold, I felt like there was some sort of a story being told. While researching this blog, I read two different accounts describing how the video plays out. One version said we are seeing the scenes as Van Gogh first saw them, full of movement and life-like colors as he began painting. Another version said the video illustrates how Van Gogh may have visualized his body of work at the end of his life. Regardless of what the narrative was, the show was full of beautiful, graphic images that took you to another place.

I had several favorite scenes during the night. Van Gogh’s cherry blossoms that dance and float across all four walls was one such moment. Another was the moon and stars that move across the dark skies and cause us to be transported into the swirls of Starry Night. At one point, dark brushstrokes morph into birds and fly up into the heavily textured sky. It was all a feast for the eyes.

After arriving on the exhibit floor, we had chosen the second theatre room (the largest) since we found a couple of available chairs there. We were very comfortable and had great views. On our way out, we noticed the third room had interesting mirrored spires in the middle of the sitting space. The reflections gave the video a totally different look. I would have chosen that room if I had only known!

Overall it was a very enjoyable evening. I went in with zero expectations and was really blown away by the creativity and technology that was necessary to make this show a success. My one regret – that the video was not longer. We could have stayed and watched the loop two or three times, but once I had seen it and taken it all in first time, I felt like I had gotten the full “experience.” We got up, moved on out, and let others who were waiting have our seats.

We exited the exhibit and enjoyed looking around the gift shop where one could buy a Van Gogh painting image on just about any item you could think of. Starry Night ties and socks – check. Cherry Blossom face mask – check. Smoking Skull water flask – check. Sunflower glasses case – check. Self portrait backpack, umbrella, key chain and mouse pad – check, check, check!

I hope all of you art lovers get to experience Immersive Van Gogh firsthand because it is a little difficult to fully describe. The images were truly breathtaking. The words of Don McLean’s Starry Night sum this exhibition up perfectly and played in my head all night:
Starry, starry night
Flaming flowers that brightly blaze
Swirling clouds in violet haze
Reflect in Vincent’s eyes of china blue
Colors changing hue
Morning fields of amber grain
Weathered faces lined in pain
Are soothed beneath the artist’s loving hand
Rest in peace, Vincent. ❤




