I want to give a big heartfelt thanks to Chip and Joanna Gaines for putting Waco in the national limelight! If you are a fan of HGTV, home renovations, or interior decorating – you are most likely familiar with the very popular dynamic duo, Chip and Joanna, from the show Fixer Upper. If you haven’t heard of them, you may be living under a rock.
Let’s start with their backstory. In 2003 the Gaineses opened their first Magnolia Market in a small storefront on Bosque Street in Waco. They also started Magnolia Homes Construction and worked both of these businesses as they started their family. Chip headed up the construction side – Joanna ran the design part of the business. Their creativity, work ethic, popularity, and down-home Southern charm soon landed them starring roles in the Fixer Upper show in 2014. The rest, they say, “is history.”
After a couple of years of running their businesses and filming their cable show, Joanna’s home decor business had physically outgrown the original Magnolia Market shop. They now had their eyes on a sprawling downtown Waco property that included 2 huge rusty grain silos, a 20,000 sq. ft. abandoned barn, and 2.5 acres of property. This site had housed the historic Brazos Valley Cotton Oil Company (built in the 1950′s) and had sat in ruin for decades. With their vision, capital, and hard work – the Gaineses opened the Magnolia Market at the Silos in October 2015. They did an impressive job of re-purposing this decayed agricultural property and have now turned it into a goldmine.
The Magnolia Market at the Silos now welcomes more visitors (200,000 more) than the Alamo each year! There are several parts that make up this compound today. The Magnolia Market is now a nationally- recognized store offering boutique decor, stylish home design accents, books, and gift items. There are two separate areas that make up the huge warehouse. Magnolia Seed & Supply is a little corner garden with a wooden teepee, produce beds, fresh flowers, and a garden shop. Silos Baking Company is a free-standing on-site bakery that sells cupcakes & cookies. These delicious sweet treats are Joanna’s personal recipes and the Gaines family’s handpicked favorites.
If you have the opportunity to visit, make the time to wander around a bit and take in all the various moving parts of the property and fully appreciate all that it offers. It is not “just a store.” Besides the main warehouse building, iconic silos, and garden area – there is a large central green field (with artificial turf) for lawn games, picnic tables, benches, food trucks and gorgeous landscaping and design elements throughout.
While visiting the Magnolia Market last week, my mind kept flashing back to certain elements of Disney World. There were quite a few similarities between the two places. Both offered a nice, family-friendly in a “homey” environment. Everything was neat as a pin. Every employee was in uniform and was friendly and helpful. All displays were inviting and well-stocked. Every section was streamlined to get you in and out as efficiently as possible. There was not one piece of trash to be found anywhere and every single area we visited was clean, neat and pristine. And unfortunately, very much like Disney, there were lines everywhere!! It WAS crowded but most enjoyable, even after all was said and done!
Despite the crowds of people and the Texas summer heat I encountered last week, I still say that Magnolia Market is well worth a visit. It is such a great concept and lets you experience the work of Chip & Joanna Gaines first-hand. The show really doesn’t give this place the justice it deserves. I am so glad that they were able to see their hard work pay off and their dreams come to fruition. I also give “kudos” to the Gaines family for their tireless work in the revitalization of Waco (they employ over 600 people to help run their various businesses). You make Texas proud.